We collect information in three main ways: (a) information you provide directly, (b) information collected automatically, and (c) information from third parties.
Personal Identifiers: Name, email address, mailing address, phone number, and payment information (e.g., credit card details processed via secure third-party payment processors).
Account Information: Username, password, and profile details when you create an account.
User Content: Photos, videos, or messages you upload (e.g., puppy photos, training progress, forum posts).
Communications: Information you provide when contacting support, subscribing to newsletters, or participating in surveys.
Puppy Information: Breed, age, name, health details, or behavioral notes you share for personalized training recommendations.
Usage Data: IP address, browser type, device information, operating system, referring URLs, pages viewed, time spent on pages, and clickstream data.
Cookies and Tracking Technologies: We use cookies, web beacons, and similar tools (see Section 7).
Payment Processors: Transaction confirmation data (we do not store full credit card numbers).
Analytics Providers: Aggregated usage data from tools like Google Analytics.
Social Media: If you interact via social login (e.g., Google, Facebook), we receive profile data you authorize.
We use your information to:
Provide, maintain, and improve our services (e.g., deliver online courses, track training progress).
Process transactions and send order confirmations.
Personalize your experience (e.g., recommend training modules based on your puppy’s breed/age).
Send marketing communications (newsletters, promotions) — you can opt out anytime.
Respond to inquiries, provide customer support, and resolve disputes.
Detect, prevent, and address fraud, security issues, or technical problems.
Comply with legal obligations and enforce our Terms of Service.
Conduct research and analytics to understand user behavior and improve the Site.
We do not sell your personal information. We may share it only in these limited cases:
| Recipient | Purpose | Examples |
|---|---|---|
| Service Providers | Help operate our business | Cloud hosting (e.g., AWS), email services (e.g., Mailchimp), payment processors (e.g., Stripe), analytics (e.g., Google Analytics) |
| Instructors & Coaches | Deliver personalized training | Access to your puppy’s progress notes (with consent) |
| Legal Authorities | Comply with law | Subpoenas, court orders, or government requests |
| Business Transfers | Mergers, acquisitions | If Happy Puppy Academy is sold, your data may transfer to the new owner |
| With Your Consent | Optional sharing | Public community forums, testimonials (anonymized unless you approve) |
We use industry-standard security measures:
Encryption: SSL/TLS for data in transit; encrypted storage for sensitive data.
Access Controls: Role-based access for employees; regular security audits.
Payment Security: PCI-DSS compliant processors — we never store full card details.
However, no system is 100% secure. We cannot guarantee absolute security.
We keep your information only as long as necessary:
Account Data: Until you delete your account or request removal (plus a short backup period).
Transaction Records: 7 years for tax/legal compliance.
Marketing Preferences: Until you unsubscribe.
Anonymous Analytics: Indefinitely (non-identifiable).
Depending on your location, you may have rights under laws like CCPA (California) or GDPR (EU/UK):
| Right | Description |
|---|---|
| Access | Request a copy of your personal data. |
| Correction | Update inaccurate information. |
| Deletion | Ask us to delete your data (subject to legal exceptions). |
| Opt-Out of Sale | We do not sell data, but you can opt out of targeted ads. |
| Non-Discrimination | We won’t deny service for exercising rights. |
| Portability | Receive your data in a structured format (where applicable). |
To exercise rights: Email happypuppyguide@gmail.com with your full name, email, and specific request. We’ll respond within 30 days (45 for CCPA).
California Residents: See Section 11.
EU/UK Residents: See Section 12.
We use:
Essential Cookies: Required for login, cart, security.
Performance Cookies: Track site usage (Google Analytics).
Marketing Cookies: Retargeting ads (Facebook Pixel, Google Ads).
Manage Preferences: Use the cookie banner on first visit or browser settings. Note: disabling cookies may limit functionality.
Our Site may link to external sites (e.g., Instagram, YouTube). We are not responsible for their privacy practices. Review their policies.
The Site is not for children under 13. We do not knowingly collect data from children under 13. If we learn we have, we will delete it immediately.
Parents: Contact us if you believe your child provided information.
We may update this Policy. Changes will be posted here with a new Last Updated date. Material changes will be notified via email or Site banner. Continued use after changes means acceptance.
No Sale of Data: We have not sold personal information in the past 12 months.
Categories Collected (past 12 months): Identifiers, commercial info, internet activity, geolocation, inferences.
Categories Disclosed for Business: Identifiers, commercial info, internet activity.
Shine the Light: Request third-party marketing disclosures via happypuppyguide@gmail.com.
Legal Bases:
Contract: To deliver services.
Consent: Marketing emails, cookies.
Legitimate Interests: Analytics, fraud prevention.
International Transfers: Data may transfer to the US (with Standard Contractual Clauses).
DPO Contact: happypuppyguide@gmail.com.
Complaints: Contact your local supervisory authority.
Happy Puppy Academy
Email: happypuppyguide@gmail.com
Effective Date: November 10, 2025
Last Updated: November 10, 2025
Happy Puppy Academy (we, us, or our) operates the website www.happypuppyacademy.com (the Site). We are committed to protecting your privacy and handling your personal information responsibly. This Privacy Policy explains how we collect, use, disclose, and safeguard your information when you visit our Site, purchase our products or services, or otherwise interact with us.
By accessing or using the Site, you agree to this Privacy Policy. If you do not agree, please do not use the Site.